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You entered the fitness cycling space with a new product line. How different is it to promote these products as compared to promoting traditional bicycles?

April 26, 2017cycling different Fitness line Product products promote

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You entered the fitness cycling space with a new product line. How different is it to promote these products as compared to promoting traditional bicycles?

1 Answer

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Being fit and healthy is every individual’s desire. We saw a great opportunity for us to be present in this space. Cycling as a sport is about being fit and sporty. There was therefore a synergy seen between cycling and fitness. BSA Workouts is retailed through our exclusive retail channels of BSA Workouts, BSA Go, Hercules Express and various multi-brand sports and fitness stores.