Yes, its a good idea and, no, it won seem too pushy! Need proof?
DoubleClick report found that 78% of people surveyed said that they wanted to receive e-mail from their favorite online merchants. And eMarketer found that 67% of US consumers liked companies who, in their opinion, did a good job with permission e-mail marketing. So you don’t need to worry about offending your customers with your promotion — provided you follow a few simple guidelines. First things first: If you want your e-mail promotion to be successful, you need to make sure that it looks professional, and this means proofreading your e-mail at least three times before sending it to your subscribers. Have a friend or co-worker check it out as well. If you send an e-mail full of spelling mistakes, it will cost you sales and could do permanent damage to your credibility. Next: Send a test version of the message to yourself. You should sign up for a free e-mail account with Yahoo! and Hotmail, and include these accounts in your test mailing. If you have a friend or family member with
