Yes, but what about cartoon animated advertising, like Happiness Factory and The Coca-Cola Polar Bears?
Cartoon animation has a broad appeal and many advertisers have used animation in targeting adults. It is a universal way of communication that goes beyond age, gender or culture. As said earlier, the important thing is that the commercial messages, especially those that having universal appeal, are not aired in programs with an audience skewed to kids less than 12 years of age. 5. So, if The Coca-Cola Company is not marketing to children at all, what does this mean for programs like Harry Potter? What about Coca-Cola licensed merchandise such as coloring books and toys? What about vending machines in theme parks, movie theaters or schools? We will do our best to determine if an advertising commercial has broad appeal vs. targeted appeal. In the case of Harry Potter, it is a broad-appeal property and we will continue our association with this franchise Branded merchandise that is designed to exclusively engage children is not permitted: items that have limited age appeal and are highly
