Yellow Pages ads seem expensive. How can I maximize the results?
You pay for the Yellow Pages every minute of the day, every day of the year, all year long. You will lose a lot of calls if you are only open during regular business hoursespecially if you are in a service business. To counter this, and offset your ad expenses, set up a professional answering service during your off hours. A good answering service will answer your phone in your name, sound professional, and allow you to pull in customers even when you are closed for business. You may want to have the answering service call you at home or beep you if the call is particularly importantan emergency towing request or emergency lock-out situation, for instance. If you are feeling really, really cheap, just get an answering machine. But expect a lot of hang-ups that a good answering service might have converted into a sales opportunity. ?
