Wow, so Yahoo clearly is handing the reins to Google. Slam-dunk antitrust case, right?
Not so fast. For one thing, Yahoo stands to make a fair amount of money out of this, and that’s money that can be invested in search, search advertising, display advertising, and any number of other businesses in which the Internet giant is involved. Yahoo has been losing ground to Google overall, and it’s certainly possible that strengthening the company overall could help keep the company healthy so that advertisers have choices. And remember that keeping Yahoo healthy could help it remain competitive against Google in another advertising area: display ads.
