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Would the lease of private luxury boxes at premium prices be dependent on changing the stadium’s current ban on alcohol?

April 26, 2017boxes changing dependent lease luxury Premium prices private stadium

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Would the lease of private luxury boxes at premium prices be dependent on changing the stadium’s current ban on alcohol?

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Yes. Customers asked to pay up to $85,000 annually for luxury boxes will expect to enjoy beer, wine and liquor in their VIP boxes. However, maintaining the existing ban on alcohol – a key to Michigan Stadium’s friendly, safe atmosphere and reputation – would significantly reduce the prices the boxes can command. For examples of the embarrassing controversy surrounding alcohol at similar facilities, see attached articles about MSU, Iowa and other institutions.