Would she consider switching to the Hulu player for everything?
“No, because I think there’s value to both. We actually found that the usage is different—(according to comScore) 8 percent of the ABC.com viewers go to Hulu and 13 percent of the Hulu audience goes to ABC.com. The ABC.com player is probably helping the tried-and-true ABC fan catch up . The Hulu player is providing more of the casual viewers, people who don’t think to come to ABC first. I look at it as the natural evolution of our strategy.” She said the company will continue to use, support—and innovate—its current Move player: “I think that’s going to do a different piece of business for us. .. We end up superserving our core ABC viewers while attracting new viewers through Hulu to our shows.” —What has been described to me as dissension – and strong disagreement—between some at ABC and corporate over the move, Sweeney calls “debate.” There was a lot of debate when we went into the iTunes deal. There was a lot of debate when we launched ABC.com. These are real sea changes in the way
