Would portals like Rediff and Indiatimes be your competitors or the digital wings of media companies or the TV companies themselves, like Zee, who have clear broadcasting strengths?
A. I know that Zee has a digital syndication outfit. I am not too sure about their plans on a global level or on aggregation of content in India. I think if TV18 group gets its content syndication strategy right, they may be the only competition. Traditional players like Indiatimes and Rediff currently do not pose a threat to us. Q. Will these companies be relegated to being e-mail companies? Indiatimes does have news content, and Rediff also has a print offshoot in the US. If you think the game is going to be dominated by TV, what will happen to these companies? A. I don’t think Rediff’s print publication is its brightest star and it is not, diplomatically speaking, the best thing that happened to Rediff. About e-mail, internet companies will have to reduce their dependence on it. Unless you create a huge differentiation in your product, the customer will only go to the top three e-mail companies. I think Indian companies will really have to re-think their e-mail strategies in terms o
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