Would it be like comparing Leave It To Beaver with The Osbournes?
That’s a fabulous way of looking at it – the Leave-It-To-Beaver way we used to live vs. what we’re doing today. Most of us were once like that one family, but today we have many different families. Even the definition of family has changed. In the absence of mass media, how can advertisers reach the consumers they want to influence? We’re trying to figure out which combination of media is best to deliver a message. A person is much more than a demographic. We have to imagine what this person is all about, and which media he or she is most likely to use. That’s very different from thinking: I’m going to buy television; now which program should I buy? or I’m going to buy radio, what should I be buying? With so many different elements affecting consumers today, how can you identify the best media to reach them? It’s not easy. We’ve told the satellite radio broadcasters, We know we can’t buy your non-commercial programming channels. But when they’re not listening to your non-commercial cha
