Would a Do Not Mail Registry violate direct mailers’ freedom of speech?
Everyone in America is awarded the right to free speech, but there is no requirement to listen to or to welcome unwanted advertising into your home. Just as Americans have the right to sign onto the Do Not Call Registry or hang a “no solicitors” sign on the door, those who want to opt-out of junk mail deserve a simple way to do so. The 1970 Supreme Court case Rowan vs. Postal Service ruled that “a mailer’s right to communicate must stop at the mailbox of an unreceptive addressee.