Would a claim such as “Heart Healthy” or “Heart Fest” fulfill the informational requirements for a health claim?
No. An implied claim such as “Heart Healthy” does not contain the required elements. Terms such as “Heart Healthy” would need to be accompanied by additional information to be sufficiently informative. • If additional information is needed to make a claim such as “Heart Healthy” fully informative, how should it be presented, and where must it appear relative to the implied or abbreviated claim? Answer: The additional information should appear adjacent to the implied or abbreviated claim. If a number of foods bear an abbreviated claim, the additional information, (e.g., the full health claim), may appear adjacent to each abbreviated claim or adjacent to the most prominent claim. If the foods that bear an abbreviated health claim are grouped together in a box or other section of the labeling, the full health claim may appear once within that section. Alternatively, where any graphic material or statement that constitutes an express or implied claim (e.g., “Heart Healthy”), the abbreviate
