Wot is the market size of indias mango drink market & how much M.P. have in that.?
Juice market on the whole is about Rs. 1200 Crores. ($270 Million) Mango juice consumption will be at least 90% with about 250 million litres per year. Maaza leads in Brand followed by Frooti and Slice. Most of the market for Mango drinks is consumed in Returnable glass bottles (now 200ml). Another way of looking at juice market is 10-15% of total Indian Beverage market. Madhya Pradesh has 3 leading beverage bottlers with Coke, Pepsi and Godrej with 5 manufacturing plants for Fruit juices and Carbonated drinks.Total juice production for them will be about 2-2.5 Million cases (24 Bottles of 200ml each) in Madhya pradesh. M.P. is propably 11th in Mango Production. Andhra Pradesh and U.P are the leaders.
