Working in 3-D, has DreamWorks developed a process for using that extra dimension?
I assume you don’t want to overwhelm the audience with 3-D effects. Megamind is our fourth 3-D movie. We’re in production on our fifth and sixth now. What we’ve learned as a studio is how to move 3-D from a visual effect to a story telling mechanism, just as we’ve done with color and camera motion. If we want to convey a sense of anxiety, we would’ve used reds in the past, and blues for calm. Just as those are tools in an art or production designer’s toolkit, 3-D is becoming another one of those tools, to enhance the storytelling process. It seems we now go see movies for the techniques: the awesome special effects or 3-D graphics. Has casting celebrity actors become a secondary draw? I don’t think so. It’s always been about great stories and characters. To the extent that we use it, voice talent from celebrities has really always been in the service of upgrading the characters in the stories, and that really hasn’t changed. In DreamWorks’ upcoming films, big names such as Brad Pitt an
