Won’t a Tesco Express be cheaper than existing shops on Mill Road?
No, it will be more expensive. That’s because it doesn’t sell any of the Tesco Value range or have any of the cheaper product lines of the bigger Tesco stores. A shopping basket comparison between a Tesco Express and a larger Tesco in Dorset in November found that the Express was 19% more expensive than the larger Tesco. A comparison we did last year showed that the prices in the Cherry Hinton Tesco Express were 26% higher than in the Newmarket Road Tesco. At the same time, we compared prices in the Cherry Hinton Tesco Express with prices in existing shops on Mill Road (Londis, Hilarys, the Co-op, Bangla Bazar, Yasrab and Balvs). The Mill Road shops were 11% cheaper than the Tesco Express.
