With todays satellite technology, why shouldn PSAs be distributed via satellite, rather than going to the expense and time to replicate and distribute PSAs via tape and CD?
Satellite distribution works very effectively with Video News Releases (VNRs), and ANRs (Audio News Releases), or anything directed to the news side of the broadcast station. However, PSAs are not directed to broadcast news departments; they are sent to public service or community affairs directors who are not used to getting PSAs via satellite. They presently get all the PSAs they could ever hope to use, dropped conveniently on their desk without worrying about satellite coordinates or interfacing with the news department. Accordingly, adding anything that requires work by the public service director is one more reason for them not to use your PSA. In a test for the National Eye Institute, a PSA was distributed via both hard copy and satellite, and then tracked separately by SIGMA. Feedback on satellite usage included a half dozen stations, all of them in smaller markets, versus usage on 91 stations which aired the hard copy version 2,606 times including many large market stations. Th
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