With this evolution of the viewer, how has the concept of prime time on television changed?
A. While it is true that we get our captive audience in the traditional 9.00-11.00 pm time band, my take on this is that prime time is a factor of who is watching you. HBO’s concept of prime time is to reach a wide array of audiences when they would like to watch our channel. So HBO ‘Time Out’ is her prime time, HBO Generation Me, which is a late afternoon/early evening band, is for students back from college, Sunday Treats is for the family that likes to watch the movie in the afternoon, since on Sunday evenings most families are out… However, blockbusters are shown at 9.00 pm because the viewership you can generate during that time is the highest. November 24, 2003 New Delhi You can write to Shruti Bajpai at bajpai_shruti@hboasia.
