With the 60GB version, whats happened in the six weeks since Game Convention in Leipzig when David Reeves said there were no planned price cuts and Sony was happy with the PAL business as it stands?
I don’t think he would have said there was to be no price cuts. One thing that we have to be very clear on is that if you’ve got a strategy and you’ve got products on a boat which takes six weeks to get here and there’s been a three month lead time to get the product in, our business has to go on and we will go on with the strategy that we want. The world now surmises and guesses 99 per cent of the time incorrectly what we’re going to do and when we’re going to do it. Truly, companies can’t react to speculation, we’ve got a business to run and there is no way that I would ever deny or confirm anything until the time was right for me to make that announcement. We have to be very wary of the internet and what’s on there because in most cases it’s not based in truth. What would you say to your most loyal consumers that have already bought the 60GB model for GBP 425 and might think they’ve been cheated in some way when they see two cheaper products on the market only months after they shel
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