With so many mobile brands flooding the market, why should a customer go for a Zen cell phone?
I agree that mobile phone users do have a lot of choice, but then we offer an extensive array of quality products with numerous features, which is priced within the range of Rs 1,300-6,000. Even our basic model that costs Rs 1,350 offers customers features such as wireless FM, 1.5 inch colour screen, inbuilt torch, MP3 player, loudspeaker, expandable memory up to 2 GB and 3.5 mm jack. According to you, what has been the turning point for Zen Mobile? Since our inception, we have achieved steady growth rate. But having iconic actor Mr Bachchan onboard was the real turning point for the company. He is a perfect mix of charisma and style with a mass appeal. In January 2010, our monthly sale across India stood at 1.25 lakh mobile phones and within 6 months we have doubled our sales. Mention the recent big picture that is keeping the company busy? Swearing by our motto ‘quality is timeless’, we are striving hard to improve our product quality. At present, we are also busy integrating value-a
