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With respect to medical journal advertising, what was the nature of the ad units in terms of size, color, position, or format?

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With respect to medical journal advertising, what was the nature of the ad units in terms of size, color, position, or format?

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The ad units reported are actual advertisements that ran in each publication (ie, P4/CB, 4-page insert, etc). The rate card price for the unit (pages and color) is set at the 48 times rate for all journals.

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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