With postcard mailings, does size matter?
By: Bill Laforme September 14th, 2009 When it comes to direct mailing campaigns, businesses have to compete with many other companies vying for the consumer’s attention. To make their mailings stand out, many companies consider using oversized postcard mailings. But is this helping their business get noticed, or is it increasing the likelihood that their mailings end up in the trash? To help address this question, DMNews.com checked in with two direct marketing industry experts for their views on oversized postcards. Keith Goodman, who has 20 years of direct marketing experience, believes “size does matter.” He reported that this strategy is an effective B2C and B2B technique, as it makes the mailings stand out more among the rest of the recipient’s mail. “With the right graphical treatment, a larger card is more likely to get picked from the pile of mail,” Goodman told the news provider. “Use lots of color and include a strong visual component to your pieces to further highlight the l
