With 30-second spots running up to $3 million, is it worth it to advertise in the Super Bowl, especially in this economy?
The Super Bowl is the most watched television event in the world, and has been for more than 10 years, attracting an audience of 140 million viewers and growing. To marketers, the Super Bowl is increasingly the one chance to reach a mass audience, and to target a number of different demographics beyond the traditional NFL fan. While we might see a change this year in the type of advertisers, content and messaging in response to the economy, Super Bowl commercials are eagerly anticipated and much-talked about in the days and weeks after the game, all of which is good news for advertisers.
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