Win Plus is only $129.00 and other PAVE software can be over $2000.00! Why the difference?
There are several reasons. The main reason is that we have chosen to keep the price low so that companies with small mailing lists can better afford to do bulk mailings. Even though BM-Win Plus can handle a mailing list of 1 billion addresses that is not our target customer. The expensive PAVE software targets large companies as potential users and, consequently, usually offer sorting functions such as Pallet Load Sorting, Newspapers, Periodicals, Standard(B) Class Parcel Post, etc. required by large companies. For the vast majority of bulk mail customers this is overkill and there is no need to be paying for something that you will not be using. Another factor is that the expensive PAVE software comes pre-bundled with a year’s subscription of CASS software. We have chosen not to pre-bundle BM-Win Plus with our ZipClean Plus software. By not selling ZipClean Plus only as a yearly subscription the user only pays for what they need, when they need it and at the best possible price.
