Will using the TotalFloral business model increase my cost of goods?
An important part of beginning this process is to understand a new client’s existing floral business. By closely examining your current practices we will be able to identify what efficiencies could be realized by engaging TotalFloral. In our experience client’s cost of goods will not rise above pre-TotalFloral levels. I am an experienced floral director. What benefit would there be to utilizing TotalFloral? Experienced floral directors understand better than anyone that a brilliantly conceived floral plan executed poorly at store level is bound to fail. In today’s business environment, merchandising support at store level is a rare commodity. The TotalFloral business model provides the experienced floral director with the resources to brilliantly execute his or her floral plan. How does TotalFloral make money? By consolidating a client’s floral purchases and using TotalFloral’s existing buying power, TotalFloral is able to make a profit on the margin between the cost of its purcahses o
