Will the stores show products from the recently acquired game-machine maker Alienware?
Only Dell products. Alienware is a separate entity. Can customers expect tech support at these stores? If someone brings in his Dell computer, will he be able to get it fixed? We’re still investigating that option. At the very least, we’ll facilitate getting the customer to (existing) customer-service call centers. What do kiosks and stores offer that Dell’s e-commerce site can’t? There’s a subset of customers who want to touch and feel. Some people can’t visualize a notebook, or just want to see a TV before they buy. These stores are for that core group. These stores are an extension of the kiosk, just with 25 times more square footage and more products. How many more stores will Dell open? How about stores outside the U.S.? These stores are a pilot. We haven’t discussed expansion further than that. There’s no set time frame. I can’t speculate on stores outside the U.S. Running physical stores costs money. Do these stores signal any larger change in how Dell manages costs? I don’t thi
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