Will the Italian Rugby Clubs Joining the Magners League Be a Benefit?
The Italian Rugby Federation has decided that Italian rugby would benefit from joining the Magners League (previously known as the Celtic League) and is tendering a bid to the Irish, Scottish and Welsh rugby unions, the three countries that make up the Magners League, to have a number of teams take part in the league. The number of teams is yet to be determined, with either two or four the most likely. If two then the Italians would be looking at creating ‘super clubs’ or regions in the same manner as the Welsh and Irish sides do now. If four then they would take the top four Italian rugby club sides of the moment. But what benefit would adding extra fixtures to an already congested season bring the current rugby sides playing in the Magners league? There are a number of benefits to be gained. • Increased number of spectators. With new games added more fans will be turning up to see the games, bringing in more money to the clubs and regions. • More exposure for sponsors. Sponsors will
