Will the Economy Restore Urgency to Selling?
I just read another statistic citing a slowdown in consumer spending. This one from Publisher’s Weekly says one-third of book buyers have curtailed their purchases. What that stat doesn’t say is some people are buying more volumes. I should know. I’m one of them. Granted, I’m buying a combination of new and used, but the total of the dollars I’m investing is greater than last year. In fact, if the trend continues, I’ll be adding more books to my library than I have done since I was in graduate school! Books are to me what fuel is to engines. My mind cannot run without them. And the more I read, the greater my horsepower in terms of offering value to audiences at my keynote speeches, seminars, conferences and conventions. I’m buying because I believe I must, it’s imperative. I’ve sold myself on the necessity of researching as much and as widely as possible. But from my viewpoint as a marketing pro, I’ve detected that sellers as a group in America have become much more passive over the y
