Will quirky Fame Star effort by OgilvyOne become the next Elf Yourself?
NEW YORK Many clients aim to create viral hits that consumers share by the millions — work like OfficeMax’s “Elf Yourself” and CareerBuilder’s “Monk-e-Mail.” Add Time Warner Cable to this group. The nation’s No. 2 cable provider this week launched a quirky site clearly geared for the kind of viral pass-along success some other efforts have managed — but many have failed to generate. With “Fame Star” (www.myfamestar.com), users can choose from stock images or upload a friend’s photo or their own. The site then lets them customize a True Hollywood Stories-type video that chronicles the subject’s rise to — and fall from — the dizzying heights of pop-culture celebrity. The biopic push includes several hallmarks of successful viral campaigns, such as customizable videos, “trash-talk” themes to encourage people to send the work to friends and, ultimately, an offbeat montage. The application, created by OgilvyOne with technical assistance from Oddcast, complements a recent series of spots
Related Questions
- F-08.12: Say I was levitating in my dome and I had destroyed all the earth in the bottom half of the sphere. How much effort would I have to put into an Apportation spell to just move the dome itself?
- What were published tales of Spanish atrocities in Cuba in an effort to inflame American war sentiments called?
- Why are quarters prior to the 2nd quarter of fiscal 2004 included in the QSD or Effort Report lists?
