Will on-demand services ever come to standard definition Freesat equipment?
“We won’t go onto SD boxes because they are not designed to support on-demand services. They are entry-level products, very much designed for second set usage. Sales of them are also pretty low compared to HD boxes. Given the price difference between SD and HD, there is actually very little difference.”You just announced some pretty strong sales figures, including a heavy bias towards HD units, why do think that is so?”Our sales of boxes and IDTVs are around 80/20 at the moment towards HD. SD sales are diminishing, which could be people recognising that the future is HD. If you look at our figures compared to Sky’s, then I think we’re doing rather well. I think that comes back to the fact people are now understanding the benefits of HD. I do think that HD is a family viewing experience. I genuinely do. That also comes down to what the broadcasters are sharing as well. We know from our viewing panel that people do get together to watch the football in HD, and Strictly Come Dancing and l
