Will mobile marketing primarily be text based, or are there important design elements in mobile marketing?
I am so glad you asked that question. Of course SMS text-messaging is by definition text based but the mobile web is a wide open ball game in design. Not only do mobile web sites have to be accommodating to a small screen, they have to be accommodating to several sizes of small screens. Everything designed for mobile must be able to be loaded quickly and be seen easily at very small sizes. Mobile web design is trickier than desktop web design because every single pixel counts and must work seamlessly on thousands of devices and screen sizes. One specific thing about designing for mobile advertising that might be helpful to know is that there are four ad sizes that are starting to become the standard. In any ad campaign you will want to create graphics for these sizes: 120 x 20, 168 x 28, 216 x 36, and 300 x 50. Smart graphic designers will be paying attention to what is happening in mobile to be on the cutting edge as it comes into its own as a marketing medium. 7. Some Asian countries
