Will Marks & Spencers new per una due fashion line be a winner?
Daily Mail, London Knight Ridder/Tribune Business News Oct. 6–Cropped tops and 12-inch mini skirts are among the more risque per una items that are likely to land on the scrap heap. George Davies has been over-ambitious in his attempts to lure teenagers from Top Shop with the new per una due range. M&S boss Stuart Rose would rather win back the core “over-35” female shoppers than woo notoriously fickle adolescents. It is hard to imagine middle-aged mothers splashing out on due’s Caravan of Love hippy range. Now that per una is under M&S’s control, the teenage range is tipped to be axed within months. Rose wants to cut costs and get clothing sales moving again. The shares (up 1/2p to 346 1/2p) are well below the 400p…
