Will Karmaloop Boston offer different inventory than the online boutique?
It’s going to be our lab. We’ll test out new lines and offer limited edition items before they’re available on Karmaloop.com. And we’ll offer higher end brands than we have in the past, because it’s Boston and there’s a market for it. The store should only be 5-10% of our total sales, which gives us room to experiment. We’ll also carry several magazines that have been unavailable or hard to find in Boston until now: Streetwear Today, Sportswear International, Tokion and Beautiful Decay. What are a few of the fashion brands customers should look forward to? Los Angeles Denim Atelier, Carpe Denim and Howe are new premium denim lines that you won’t find anywhere else in the city. These brands are just getting hot in New York and L.A., so it’s exciting to bring them to Boston now, rather than two years from now. Last week we were at a trade show in Vegas and no one could stop talking about Howe denim. We’ll carry Adidas Originals, We Clothing, Triple Five Soul, Gsus, Fornarina, Minx, Gentl
