Will Facebooks Faster Feeds, Filters Make It the New Twitter?
NEW YORK (AdAge.com) — For the last several months, social-media pundits have busied themselves debating whether Twitter was the new Facebook. But last week Mark Zuckerberg & Co. hoped to change that dialogue, launching a pair of modifications that had people asking if Facebook was the new Twitter. For marketers, the changes mean more freedom on Facebook; for users, the moves mean they’re going to get more information about each other, faster. Your job: Updates must provide ‘value to the page’s fans,’ said 360i’s Berkowitz. First, Facebook will move brands from pages specifically designed for marketing and promotion to pages that look and feel a lot more like an individual Facebook user’s page, which will let them interact with their Facebook “friends” much more frequently through status updates, links and questions. The second move is meant to change how Facebook users share and follow information, creating a new home page that will show users what their networks have been up to and
