Will evian be sued over their dancing baby video?
That’s at least part of the thinking behind Evian’s new advertising campaign, which has taken off on YouTube, thanks to a troupe of infants breakdancing and roller-skating across the screen. The campaign, called “Live Young,” broke last week and has gotten more than 2.8 million views on YouTube in the U.S., and another 2.3 million internationally. “Live Young” begins with a baby tapping one roller-skate-clad foot and playing a version of Sugar Hill Gang’s “Rapper’s Delight” (remixed by hip-hop producer Dan the Automator) on an old-school boombox. Another baby takes a ramp-enhanced leap over a chain-link fence to join a posse of tykes dancing through a city park. More antics ensue via computer-generated animation, such as daredevil jumps and zigzagging footwork around bottles of Evian. Evian, owned by Danone Group, released the one-minute campaign on YouTube’s U.S., United Kingdom, Japan, France, Germany and Canada properties and will air a shorter version on television soon. The was di
