Will Dr. Dre Drop Booze And Detox Within Next Two Months?
In a marketing scheme that represents one of the strangest juxtapositions in recent memory, Bloomberg.com reports that the upcoming debut of Dr. Dre’s new line of cognac and vodka will be tied to the release of his long-anticipated album, Detox. A press release from Drinks Americas Holdings Ltd. — the folks behind other celebrity-backed liquors such as Trump Super Premium Vodka and Willie Nelson’s Old Whiskey River Bourbon — announced that the new drinks, Aftermath Cognac and a line of 80-proof flavored and unflavored sparkling vodkas, will hit shelves within the next 60 days. “These products are to be introduced in coordination with the launch of Dr. Dre’s long-awaited Detox album, and will be supported by a fully integrated marketing program with the performer and his record company,” according to the release. The Dre booze brands are part of a joint venture between Drinks Americas and Dre’s label, Interscope Geffen A&M Records. Last month, Dre told USA Today that he expected the alb
