Will Dorito’s Super Bowl XLII Contest Produce Another Winner?
We now are quickly approaching the big game, Super Bowl XLII that is, which is taking place this year on Feb. 3rd in Phoenix. So if you’re a football fan or not, just being an American means that you get a chance to partake in this national event in one way or another. Whether it’s being at the game, at a party, watching it on TV or just participating in one of the many promotions that exist, no one can escape the opportunity to get involved if they wish. This then begs the question from any marketer and advertiser, what other venue enables us to engage with such a huge, diverse audience? So I asked myself, what better topic is there in the marketing industry to write about right now then the Super Bowl? I decided I might as well join the hype that has already begun building (and will most likely continue till at least the day after the game) and chime in. With that decision made, Doritos of course is my obvious choice of a brand’s promotional campaign to write about. Doritos has now a
