Will Digital Media Affect Outcome of U.K. General Election?
Based on the sheer number of blogs and websites devoted to the upcoming general election, most observers agree this will be the U.K.’s first “truly digital general election campaign.” But will it make a difference? The team from Public Affairs 2.0 doesn’t expect digital content to affect this election’s outcome, but does suggest it will force political and communications strategists to “think in new ways” moving forward.
