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Will digg / del.icio.us / furl / etc. help our for-profit site?

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Will digg / del.icio.us / furl / etc. help our for-profit site?

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Will integrating recommendations/rating/categorization systems (e.g., digg, stumbleupon, furl, del.icio.us, etc.) on a for-profit major retailer website drive increased traffic (and thus, potential revenue increases)? We are considering integrating some of these on both our deeper content (and we genuinely hope helpful content) and on our product pages. Opinion is welcome of course, data-driven analyses even moreso.

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