Will consumers continue to shun the high street in favour of online shops?
The article presents the views of several executives on whether online shopping will continue to increase at the expense of retail stores. Digital controller Andrew Ellison thinks that online retailers will have no guarantee of achieving sales increases. David Walmsley, head of Web selling at John Lewis Direct, cites the challenges facing online retailers in meeting customers’ expectations. Electronic commerce director Fadi Shuman believes that the trend will continue for the next few years.
