Will changing our URL or domain name affect our search engine rankings? How can we change urls without losing the traffic we e already getting?
No matter what, changing your domain name will affect your search engine rankings, largely because each search engine responds differently to such changes, but you can substantially limit the damage done. Google has taken the lead as usual in dealing with URLs that change and will quickly index the new file with virtually no interruption if you follow some fairly straightforward procedures. AllTheWeb quickly followed suit. Unfortunately, the procedures described below do not work in the same way on the other major search engines. The critical element in successful url redirecting or domain forwarding is taking the time to make sure that ALL links to your old page from directories and other web sites are updated. That step must be done. Unfortunately, it is the most difficult step, as many links may be on sites that are neglected or even abandoned.
