Will BermanBraun and Hachette Give MSN a New “Glo” With Launch of a Dramatically Different Women’s Site?
It’s more than a little ironic that the new “Glo” Web site–a highly stylized women’s lifestyle destination MSN debuted just after midnight today in partnership with Hollywood’s BermanBraun and Hachette Filipacchi Media U.S.–will likely be one of the online media sites that shine best on the new Apple (AAPL) iPad. Even though it was conceived before the tablet was announced and currently uses Apple-barred Adobe (ADBE) Flash in its headline rendering (soon to be adjusted), Glo is actually more aimed at upending the notion of what makes a good women-focused Web site. With a vertical sweep, simple clean lines and a swoosh navigation bar, it’s the kind of new Internet sensibility informed almost entirely by touch, feel and–especially–visual elements. And while it has a decidedly glossy magazine tone, Glo is also heavily laced with tools such as online scrapbooks and is strongly social, with deep links into Facebook and Twitter. Of course, since it is a Microsoft (MSFT) property, Glo also wa
