Will Akatu portal users have access to the Scale? To what extent might this benefit their knowledge about corporate social responsibility and their conscious consumption actions?
Yes, users will have access to the answers from the companies to the Akatu Scale. We believe that the knowledge about corporate BSR will help provide the consumer with an objective and succinct view of the topic and practices and policies of the companies. Since Akatu Scale is based on 60 references grouped in 17 topics, the consumer will have a comprehensive view of the most widespread BSR practices among Brazilian companies. Another benefit is that consumers may associate each company with everyday goods and brands, and can then appreciate the more socially responsible companies, making their own choices at the time of the purchase.
