Will AditAll’s do-it-yourself video ad platform be successful?
Right now, it is too early to say. AditAll is like other technology ad platform vendors trying to create a new market, by providing a technology and service platform that makes it much more accessible and affordable for companies to enter into the online video space which might otherwise wouldn’t. As Arthur says, its does really come down money for a lot of businesses. If the initial spend can be made a lot more feasible than current rates for what goes for custom video production, and you can be creative with a blend of unique image and audio content on top of stock footage, then many more businesses, especially businesses new to video, will be inclined to participate. But it also comes down to performance. On the production side, AditAll’s big limitation is that they don’t yet advertise that they can embed custom video from a client as part of some scalable pricing plan; however, do allow for enough other customized content in both image and audio form. On the marketing side, they ca
