Will a lot of people actually watch the Masters golf tournament live?
http://www.waggleroom.com/2009/4/14/834872/the-masters-ratings-and-the-future The ratings are in and the Masters had slightly fewer viewers than last year. From Golfweek: This year’s final round fell on Easter Sunday, when fewer people were watching TV. CBS said Monday its coverage drew a fast national rating of 8.3 and a 20 share. It earned an 8.6/18 in 2008. A number of people wrote pieces wondering if the slew of patrons that left Augusta National when Woods/Mickelson finished would translate the same on TV. It didn’t. The rating peaked during the playoff at a 10.0/21. When Tiger Woods and Phil Mickelson were finishing their rounds, it was a 9.4/23. Each started the final round seven shots back but made a run at the leaders. Overall, around 42 million people saw some weekend coverage of the tournament. Sources:
Related news: MASTERS DRAWS BIGGEST CABLE AUDIENCE FOR GOLF Trevor Immelman’s win at The Masters golf tournament on Friday was watched by more people than have ever tuned in to a golf tournament in cable-TV history, according to Nielsen Fast National results announced on Saturday. According to Nielsen, the telecast recorded 3.01 million household “impressions,” while viewership of Master-related video on ESPN.com was up 117 percent over last year. In a statement, Billy Payne, chairman of the tournament and the Augusta National Golf Club, said, “We are very excited about both the broadcast and new media results from our initial domestic association with ESPN. This expanded reach, along with our other initiatives, significantly helps us with our goal of growing the game of golf.” Sources: http://www.contactmus
