Why Write a Mission Statement?
Since the mission statement articulates an organization’s vision and values, it can be an effective leadership tool, public relations tool, and compass for decision-making. Leaders can use the organization’s mission statement as the team motto. A mission can be a powerful tool to unite employees and enhance performance by having a common focus. The organization’s public image can be greatly enhanced with a carefully crafted mission statement. Mountain Gap Middle School in Alabama has a great example of this. The school has its mission statement prominently positioned on its home web page: “Our mission is to provide each student a safe, supportive environment and a challenging education that promotes responsibility and excellence in learning.” Decision-making is less challenging with a mission statement as a compass. Refer to the mission statement when making a decision by asking the questions, “Is this in alignment with the mission? Does this option or decision reinforce the organizati
