Why write a marketing plan?
Success of a company mainly depends upon its marketing activities and the effectiveness of these activities. In order to know if your marketing is effective all aspects of your marketing function need to be analyzed. With this information a strategic marketing planning can be created and applied in the years to come. By analyzing the current marketing data flaws in the planning and weaknesses in your company’s (or your competitor’s) products or strategies can be discovered. Proper action can then be taken to ensure a better functioning of the weak parts of your marketing engine or to make better use of the competition’s weaknesses and flaws. This can best be done by performing a marketing analysis before writing a marketing plan. If you have the marketing data readily available this is not necessary. It may be useful to have this information entered into the Analysis workbook though for next year. Having an in-depth insight of the structural factors which influence your company you can
