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Why wouldn all stations want to carry the Tech Network?

April 26, 2017carry Network stations tech

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Why wouldn all stations want to carry the Tech Network?

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A. Today’s radio stations have many formats (music, news/talk, combinations) from which to choose to program their broadcast day. Many hesitate to break from format to accommodate specialized sports programming. This is especially true when it comes to FM stations. Stations in Virginia also have a wide selection of collegiate and professional teams from which to select, so many factors are considered when a station is deciding on programming. Radio stations are businesses (just like a drug store or a restaurant.) They are in business to ‘make money’ and thus are going to broadcast programming that they feel is most profitable in their communities and cities. Fortunately, Hokie sports have grown to such a popular level, and Tech fans/sponsors are so avid, that stations in cities hundreds of miles from Tech’s campus are eager and willing to broadcast Tech football and basketball games.