Why would Wal-mart seek growth in small China towns?”
Is the size of the town based on the total population or total area? But without considering the above, these factors below are possibly strong enough as to why Wal-Mart would probably be looking at these cities for their growth strategy. 1. Potential Income Growth Since China has been growing for the past 3 decades, the urbanization trend is continuing at a steady rate. Many young, rural citizens flock to the cities in search of employment opportunities and a better future. Most of these young people have seen and experienced the better standard of living provided in cities such as treated water supplies, heating gas, waste disposal, and shopping conveniences, as compared to their rural areas. Therefore, these cities are growing in terms of the population. With a bigger population, the need for daily basic necessities will be gradually increasing. Shopping in big, clean, air conditioned shopping has always been an attraction for people worldwide, compared to old, traditional wet marke