Why would travel providers give great deals to federal employees, military service members, and civil service and military retirees?
• Almost 25 million people are government employees (federal, state, municipal, and military). These potential patrons generally retire earlier with better pension income than their private sector counterparts. Since they have more leisure time and disposable income at retirement, travel providers would like to create a customer relationship with them before they retire. • Most resort developments are in areas that attract large numbers of retirees. 50% of the federal civilian work force will become retirement eligible in the next 5 years. Marketing research shows that most retirees (over 80%) settle in a location that they discovered on a vacation.
