Why would someone pick Miami Heat for a school marketing project?
Marketing analysis is all about finding out how well your target market responds to your product and how it is marketed or advertised, right? Also it is measuring how effective your 4Ps are. So in this case, your product is the Miami Heat. And your target market are basketball fans. You could start by saying that this team is great for marketing analysis because they have a loyal customer base, and you can learn a lot about how well the “product” is doing by studying the customers. If the Miami Heat plays a great game, morale is good and the fans are going wild. This means possible profits like more people purchasing merchandise (shirts, caps, etc), more people watching the games, more companies who want to sponsor the team. If the team loses or plays a really crappy game, or has a teammate who gets arrested for DUI, then that’s bad press. It could mean parents discouraging their children to watch the game, family-friendly brands pulling out their support, and more fans booing during g
