Why would someone buy online instead of in-store?
Fact – Many people especially in Australia, the UK, USA and Europe find it easier and more convenient to shop online, here are some examples why: • They are busy professionals, small business owners, students, single parents, shift workers, etc, all who are working long hours and are time poor • They want to find something different that’s not sold locally • They are looking for a specific product or label • They find it more convenient, no traffic and no parking problems • They don’t have transport • They have young children and find it difficult to quickly go to the shops • They live in remote locations or small towns and the internet allows them to shop anywhere they want at any time • They prefer to spend their spare time with family and friends and not shopping • They find it more economical to shop online because of their countries’ strong currency
